World’s largest experiment on human behavior – book review

A Billion Wicked Thoughts by Ogi Ogas and Sai Gaddam might not be the first book to come to mind of an analyst preparing reading list for fellow learners.  The book, concerned with the mystery of human desire–and with porn-searching habits of Internet users–seems more suitable for broadly understood humanities graduates.  This might be indicated not only by authors’ constant references to pop-cultural tropes, stand-up comedians, but also by almost absolute lack of statistics (which occur, in simplified form, only in notes collected at the back of the book).  Yet, there is one aspect of the book which can be of much interest to analysis enthusiast: the data.

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